The people behind ai4service

Founded by two of the most experienced service management professionals in the Nordic market — with a clear conviction about where the industry is heading.

Built on conviction, not opportunity.

ai4service was not founded because a reseller opportunity arose. It was founded because Jan and Bo saw something in Servicely that they had not seen in years: a platform built with genuine ambition, by people who understood the market's real limitations, and with AI embedded at the foundation rather than added as an afterthought.

Both founders bring decades of experience at the top of the Nordic service management industry — on the vendor side, the consultancy side, and the client side. They have seen what good looks like, and what broken looks like. Servicely is the first platform in a long time that they are genuinely excited to bring to market.

ai4service is a dedicated legal entity — a company built specifically to represent Servicely in Denmark and the rest of the Nordics, with the focus and commitment that a truly transformative platform deserves.

Honest advice

We tell clients what is right for them, not what is easiest for us to sell. If Servicely is not the right fit, we will say so.

Deep expertise

We know this market from the inside. We do not learn on your time or at your expense.

Long-term partnership

We are here for the implementation, and we are here afterwards. We measure success by outcomes, not delivery milestones.

You work with us directly.

ai4service is a focused partnership. When you engage with us, you engage with Jan and Bo — not a project team assembled after the contract is signed.

JB

Jan Brøndum

Co-Founder & Partner

Former ServiceNow Country Manager for Denmark, Jan brings over 25 years of experience across the vendor and client sides of the service management industry. He understands precisely how commercial relationships in this space work — and where the advice you receive is shaped by interests other than yours.

Jan leads client relationships, market development and strategic advisory for ai4service.

BW

Bo Wilchen-Pedersen

Co-Founder & Partner

Bo founded BusinessNow, which was acquired by DXC Technology in 2020. With 25+ years building and leading service management practices, he has taken a consultancy from inception to acquisition — and knows what good delivery looks like from every angle.

Bo leads platform implementation, technical advisory and delivery quality for ai4service.

Built for the Nordic market. Committed to it.

ai4service operates across Denmark, Sweden, Norway and Finland as the authorised Servicely reseller for the region. Our focus is not global — it is Nordic. That means local language, local relationships, local understanding of how organisations in this region buy, implement and operate service management platforms.

Copenhagen is our home base, but our client engagements stretch across the Nordics. We understand the specific expectations of Nordic organisations when it comes to transparency, partnership quality and long-term value.

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Denmark
Headquartered in Copenhagen
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Sweden
Active market coverage
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Norway
Active market coverage
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Finland
Active market coverage

A conversation costs nothing. The right platform changes everything.

Reach out to Jan or Bo directly — or use the contact form and we will respond the same day.

Get in touch